Your customers are the heart and soul of your livelihood. Your success depends on being able to give them what they want, but are you doing enough?
Small business owners today wear many hats. If you are an entrepreneur, you are the accounting department, sales and marketing, customer service, and everything in-between. With so many things going on, it’s easy to let the calls go to voice mail. After all, you’ve got a lot on your plate.
However, nobody wants to leave money on the table. If you’re missing calls, that’s exactly what’s happening.
Your customers, whether they’re established legacy clients or new prospects, want to know that you have everything under control. When you don’t answer the phone, it might seem like you don’t have time for them. Some may even jump ship in favor of your competitors, and that would be a shame.
The True Cost of Missed Calls
Statistically, 80 percent of business transactions still hinge on a phone call. If you’re not answering the phone or if your calls go to voicemail, that customer might well take their business elsewhere.
Further to that, almost 90 percent of the people whose calls are unanswered will not call back. In the age of “I need this now,” unless you have a product or service that doesn’t exist elsewhere in the world, you can probably kiss that sale goodbye.
When your customers can’t reach you by phone, they see it as bad customer service. With a negative view of your company, you open yourself up to bad reviews and a poor brand image overall. While most customers won’t complain to you directly, they will tell their friends and colleagues. Either way, 84 percent of consumers trust their friends’ opinions as much as online reviews.
And think about all the money you’ve spent on marketing. You’ve designed a great website, spent time, effort, and hard-earned funds on SEO, SEM, PPC, and social advertising to convince people to call. When they do, what are they going to find?
The Solution: Professional Call Answering
Outsourcing your call answering might be the smartest and most profitable thing you do. Sure, it costs money, but the value it delivers gives you a great return on investment.
The new business you capture, the customers you delight, the relationships you nurture – it all adds up to success.
Benefits of a Call Answering Service
There are so many benefits to having a professional call answering service:
- Never miss another call
- Live call answering 24/7
- No payroll or benefits cost
- One predictable monthly fee
- Loads of features
- Call forwarding to your remote teams
- Improved customer service
In conclusion, the telephone is an integral part of your business. But if you’re too busy to give it the attention it needs, you need to find a solution that works. A professional phone answering service lets you focus on what you do best, and you’ll never have to worry about another missed opportunity.
To get started with professional call answering, reach out to the office professionals at Heritage Office Suites today.
