The Benefits of Corporate Community Involvement
More than ever, businesses today need to be better connected to the community in which they do business. Even if the bulk of your customers are located in other parts of the world, the fact is that consumers want to connect with brands who share their philosophies and values. One of the key benefits of corporate community involvement is building authentic relationships. Whether it’s sponsoring a local team or contributing to a local charity, these initiatives humanize your brand and build loyalty.
Community Involvement Is a Form of Networking
Getting involved with a community cause is a great way to establish and cement relationships with other movers and shakers in your immediate environs. It boosts your visibility, it demonstrates that you put people before profits, and perhaps most importantly, it puts a human face on your brand.
Ways Community Involvement Benefits Business
When a community is doing well, it shows. Putting effort and heart into local issues such as children’s welfare, education, or public amenities not only uplifts the recipients—it also strengthens your brand. These are just a few ways community involvement benefits business, showing that responsible action creates long-term local trust and broader economic impact.
Building Strength Through Accountability
Today’s largely millennial consumer base tends to support brands that show accountability through social responsibility. In fact, it may be the tipping point when the customer is trying to decide between one brand over another.
One study shows that about 76 percent of consumers would choose not to purchase a product or service if they were to learn that the company supports an issue that goes against their values or beliefs. Another study indicates that 86 percent of the Generation Y workforce would quit their jobs if their company’s social responsibility initiatives were to slip away.
Hiring Locally Improves Community Engagement
People, in general, feel better about a company that is dedicated to improving the local economy. Hiring locally is one of the clearest ways community involvement benefits business, helping the economy, reducing turnover, and showing genuine investment in the region.
Dedicated to Building Community in Georgetown
Heritage Office Suites in Georgetown is committed to building and supporting a strong business community. Our recent ribbon-cutting ceremony with the local chamber of commerce highlighted just one of many examples of the benefits of corporate community involvement. It was an honor to meet, greet, and get to know our neighbors.
If you missed it, visit our Facebook Page for updates and opportunities to join future events and experience the positive impact of community connection.
