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May 7TH, by Jason Tiemeier, No Comments

Digital Marketing Lingo…how savvy are you?

Digital marketing is defined as marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, and/or tablets to engage with stakeholders. Digital marketing utilizes websites, e-mail, mobile apps, and social networks as its platforms to reach consumers.

So while traditional marketing has its place, digital marketing is certainly the future. And unfortunately, digital marketing gives off an intimidating first impression. The never-ending stream of lingo associated with digital marketing can be perplexing and confusing. Every business owner must come into contact with digital marketing at some point in their business lifecycle, but few can dedicate precious time and resources to speaking it, much less understanding it.

So, before you outsource your digital marketing efforts, let’s see how digital marketing savvy you are with the basics—the actual lingo itself.  How many of these acronyms do you know?


How did you do? Confused yet? Here are some quick explanations to help get you started in the ever so puzzling world of digital marketing.

SEO: Search Engine Optimization is the practice of optimizing a business’ website to achieve higher organic (“unpaid”) search results.

SEM: Search Engine Marketing is the practice of increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and SMM (social media marketing).

SMO: Social Media Optimization is the process of using social media platforms to generate more interest in your business or drive more traffic to your website.

PPC: Pay Per Click is the type of advertising where the advertiser pays based on the number of times an advertisement is clicked on.

CTR: Click Through Rate is a measurement of how many people clicked on a particular link or advertisement.

CPL: Cost Per Lead is how much an advertiser spends to acquire a lead.

CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers.

CPM: Cost Per Thousand is a type of advertising where the advertiser is charged a flat fee per thousand impressions or showings of an ad.

CMS: Content Management System is a software used to organize, edit, and publish content to a website.

CPA: Yes, it can mean Certified Public Accountant, but in this instance it is defined as Cost per Action which is a type of online advertising where the advertiser is charged based on a specific action.

CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link.

CTA: Call to Action is a word or phrase that’s used to tell people what to do on the website or within an email. Some examples include “Learn More,” “Buy Now,” or “Sign Up.”

ROI: Return on Investment refers to how successful a specific marketing campaign is. It is the revenue generated by a campaign divided by the investment of the campaign.

In the digital marketing world, it is important to know how to “walk the talk,” and what better place to do that than Heritage Office Suites where other small business owners like yourself are implementing successful digital marketing strategies to grow their business. Heritage Office Suites is a full-service executive office space provider in Round Rock, TX and can meet all your office needs (personalized reception services, Class A meeting rooms, state-of the-art VOIP telephone system…..) while you focus on the details of running your business.

Visit us on the web at or call (512)-377-9010 to learn more.


Source: Officing Today


Written by: Heritage Office Suites

Our mission is to provide entrepreneurs, freelancers, startups and businesses of all sizes with a collaborative office environment, along with the on-demand services needed, to be more productive and innovative. Our all-inclusive workspaces are a cost-effective alternative to traditional office space that allows your business to thrive while staying lean and nimble.