For a city that likes to play as hard as it works, the beginning sounds of construction on the new 104,000 square-foot facility is music to local residents’ ears. Expected to open next spring, the mega outdoor and recreation store is being built alongside other retail giants such as IKEA, H-E-B Plus, and the Premium Outlets mall which contains more than 120 retail tenants.
In addition to hunting, fishing and camping equipment, the store will also feature the company’s signature restaurant “Uncle Buck’s Fishbowl” which boasts an island-theme bar area that replicates the feeling of being underwater.
For Round Rock economic development officials, the third time was the charm in landing the tenant. Ben White, vice president of economic development for the Round Rock Chamber of Commerce, said the retailer had made two prior overtures in wanting to locate a store in the city. Through the use of a tailored package of tax incentives, the team was finally able to lure Bass Pro Shops to town, he said.
Regional dynamics were also a powerful draw for the company, White noted. Some 140 new residents move to Central Texas every day, yielding a ready-made consumer base. Given that growth, the Round Rock site is a good geographical fit for the retailer, given its closest existing store to the south is San Antonio, while its store in Garland is the nearest one to the north. The new Round Rock location establishes the mega store as a “destination retailer” which means that people would come from far and wide to visit the store, as the case currently is for Round Rock Premium Outlets.
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Source: Statesman
