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January 15TH, by Jason Tiemeier, No Comments

10 guiding principles for your business in 2015

A new year brings with it all sorts of opportunities to think about how we can improve ourselves, not just in our personal lives, but also professionally. It’s a great opportunity to redefine and strengthen those areas that work and eliminate those ones that are holding you back. To get results you’ve never had before, you have to do things you have never done before. Here are 10 steps you should take to move your business forward in the New Year.

1. Develop a social media strategy for your business
Get all the help you need in this area. Social media is a driving force in business and in sales.  If you are not comfortable with this area of your business, then find someone who is. Social media should be an ongoing effort and one of your top priorities.

2. Leverage technology to get a competitive advantage
Learn how to use smartphones and other business-generating apps.  Don’t trust this important opportunity to chance. Study your market and utilize a variety of methods to reach them.

3. Update your website
The world sees you through your website. Update your website and make it work. You want to make sure your website uses responsive web design which means it can adjust to smartphones, tablets, personal computers, etc.  You want to be accessible through any given technology your potential customer is using.

4. Invest time in people who matter
Carefully think about who is most important to you in business: customers, prospects, staff, etc. and invest in them. Put your limited resources of time, money and energy into the people and things that will yield the maximum result. This is business and this is vitally important.

5. Connect with your customers
There is brand loyalty but there is also loyalty to the person behind the brand. Why not have both? Offer a great product and don’t be afraid to stand behind it. Let your audience see and feel that you believe in the service or product you offer.

6. Know your product
Be a people magnet because of the wealth of information and ideas you have. Know your industry so customers look forward to hearing about you and how you can help them build their business.

7. Manage your time carefully to be more effective
Successful people carefully manage their time. Have a sense of urgency and get more done. Make proper time management your goal this year.

8. Add a personal touch
A postcard with your own handwriting, a phone call, an e-mail, a gift certificate…..all these things add a personal touch to doing business.  Stand out amongst your competitors and let your customers know you value their time, business, and loyalty.

9. Hustle
Your hustle factor is often the difference between success and failure. Don’t be afraid to put yourself out there as you miss a 100% of the shots you don’t take. Your hustle factor will be the driving force that helps you navigate your business.

10. Know when to seek help
Owning and running a business can leave you pulled in a hundred different directions.  Between personal and professional obligations, rarely are there enough hours in a day to do it all.  Part of running a successful business is knowing when to seek help when help is needed. Heritage Office Suites in Round Rock, Texas is here to make that decision for you even easier. We offer workspace solutions ranging from virtual offices to fully appointed private offices as well as access to meeting rooms and business support services.  Officing at Heritage Office Suites means you gain back time in your day to reinvest in your business and personal life.

Heritage Office Suites would like to wish you a prosperous New Year and encourage you to learn more about how we can better prepare your business for the opportunity that awaits you in 2015.  Call (512)-377-9010 and or visit us on the web at

Source:  Austin Business Journal

Written by: Heritage Office Suites

Our mission is to provide entrepreneurs, freelancers, startups and businesses of all sizes with a collaborative office environment, along with the on-demand services needed, to be more productive and innovative. Our all-inclusive workspaces are a cost-effective alternative to traditional office space that allows your business to thrive while staying lean and nimble.